One of the first things readers look for in a blog or website is whether they offer images to expand upon the knowledge that is offered. Images make the information provided easier to understand, especially if they are detailed. Images not only help people learn, they grab the attention of readers. They are also valuable in grabbing the attention of readers when they are reading through difficult concepts.
Why do people use medical images? Humans are extremely valuable since we are considered visual creatures. While our brains are capable of processing textual information, we naturally prefer to pay attention to images. Unlike text, we can process images at an extremely fast speed. Our brains naturally prefer images that offer bright colors. The impulse to locate brightly colored images is something we are unable to adapt from. It is a primitive impulse that cannot be overridden, even with the best of intentions.
Using Images on Social Media
If you write or manage content, you know how important images are to draw in attention. Any audience demands attention grabbing visuals. In terms of medical content, readers also demand information outlining research in easily digestible pieces. Images and infographics make processing large amounts of difficult to process data.
Using Images on Social Media
If you use social media to draw attention to your content, images become even more important. People who market on Facebook should take the time to locate images that are optimized for social media.
One of the most popular types of content is medical content. This because the cost of medical care is extremely high. Humans naturally want to solve problems on their own if possible and knowing when going to a doctor is extremely important.
Studies haves show that images content that includes one or more images is receives 10 times more likely to engage readers and keep them on a page. By strategically placing images in locations that repeatedly draws readers back into the content, you are more likely to generate page views, or purchases.
Image Improve Educational Value
We live in a world that is full of words. Almost everything we do involves reading. If given the opportunity, a person will choose looking at an attractive, well laid out image before they add another piece of reading material to their day.
Students are expected to spend countless hours reading textbooks and searching for text-based information. However, studies have shown that it is not the best approach to learning. Students are more likely to memorize visual based content, like images. They are also more likely to retain information they have learned from images.
Images Tell a Story
When it comes to medical information, it is hard to make it personal. You have to create the want in a person to become emotionally invested in a topic. When you use images to help explain something, people can become more involved in the information you are providing to an audience.